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The former TOWIE star turned up the glam for the launch of her first-ever perfume, aptly-named Amy Childs.

Wowing the paps at her launch this morning, Amy Childs stepped out in a floor-skimming purple sequinned gown that hugged her curves, teaming her look with a chic bun.

Lounging on a furry sofa (with cushions that matched her frock, no less), the Essex star posed up a storm as she showed off her new venture.

The fragrance, which claims to have “a floral heart of lotus” – which sounds impressive, even if we don’t quite understand what that means – comes in typically glam packaging too, looking like a purple disco ball.

Speaking about her newest product, Amy herself revealed: “I couldn’t be happier with my very first fragrance called Amy Childs.

“It’s absolutely perfect and smells gorgeous – it’s taken me a long time to get the scent and design just right and I am so pleased with the end result!”

And we’re sure her new man, David Peters – who recently whisked her off for a romantic getaway in Las Vegas – will be proud of her perfume too, judging by the sizzling frock she wore for the photocall today.

Interestingly, Amy’s perfume is hot on the heels of the TOWIE fragrance – which was released last month.

Sam Faiers and Arg were snapped promoting the scent, which comes in two versions for men and women.

Amy Childs’ debut fragrance lands in stores, on August 18.

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Above: Amy Childs looked gorge in her leopard print dress with statement shoulders

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Amy Childs seems to have switched allegiances in this Twitter picture, which features the star sporting a ‘Scouse brow’ during a visit to Liverpool.

The former TOWIE girl made us all giggle when she uploaded the hilarious snap, which shows her in the back seat of a car wearing a pair of Victoria Beckham style sunglasses.

Read More: Amy Childs works teeny scarf dress, adds LOTS of make-up ]

She tweeted: “Scouebrows , what you sayyinnnggg xxx”

The 21-year-old is referring to her striking heavily penciled brows, which the girls off E4 TV show Desperate Scousewives have made famous.

And even though we’re used to her showing off her lashes or new nails, we have to say the ‘Scouse brow’ look suits her.

See Also: Heather Mills buys a 1.5 million luxury castle in Austria, once lived in by royalty ]

Good work Amy!

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Amy Childs seems to have switched allegiances in this Twitter picture, which features the star sporting a ‘Scouse brow’ during a visit to Liverpool.

The former TOWIE girl made us all giggle when she uploaded the hilarious snap, which shows her in the back seat of a car wearing a pair of Victoria Beckham style sunglasses.

Read More: Amy Childs works teeny scarf dress, adds LOTS of make-up ]

She tweeted: “Scouebrows , what you sayyinnnggg xxx”

The 21-year-old is referring to her striking heavily penciled brows, which the girls off E4 TV show Desperate Scousewives have made famous.

And even though we’re used to her showing off her lashes or new nails, we have to say the ‘Scouse brow’ look suits her.

See Also: Heather Mills buys a 1.5 million luxury castle in Austria, once lived in by royalty ]

Good work Amy!

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Former TOWIE star Amy Childs kicked off the county’s fashion week in style, as she strutted onto the catwalk to display her latest collection at the CEME Conference Centre in Rainham.

The 21-year-old was joined by a host of former colleagues from the reality show, including Kirk Norcross, Harry Derbridge and Jessica Wright.

[See more: Amy Childs launches new clothing range, hits the runway like a pro]

And it was one of the show’s famous catchphrases that was the inspiration behind one of Amy’s most eye-catching creations.

Teaming a pair of pink and leopard print leggings with sexy heels, the Celebrity Big Brother star sported a white t-shirt emblazoned with the slogan “well jel” on it.

[See more: Amy Childs wows in yellow and lace at Mum Of The Year Awards]

We reckon those peeps from Gucci, Chanel and Dior might be muttering similar words having missed out on the star-studded event!

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Amy Childs clearly wants us all to know she’s got more than just eyelashes going on though, judging by her get-up at London’s Excel this morning.

The former TOWIE star was showing off one helluva HUGE beehive as she appeared at the Professional beauty show 2012, but that wasn’t all.

As well as her towering barnet – which we can’t believe didn’t send the petite star toppling over – Amy was also showing off her killer curves in a black PVC catsuit.

[See also: Amy Childs set to launch her very own perfume, whiff sniff]

The 21-year-old perched on top of a scooter in the daring get-up, which gave everyone an eyeful thanks to it’s scooped-out neckline.

Contrary to popular opinion that no one looks good in a skintight catsuit, she actually managed to pull off the look – thanks to the fact she has curves in all the right places.

Oh, we feel obliged to mention that her peepers looked all fluttery and sexy as she undoubtedly intended, considering that’s what she was there for in the first place.

Tell us what YOU thought of Amy’s eyelash launch look over on Twitter, now.

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Amy Childs showed off her brand new crystal-covered ‘Barbie’ phone case on Twitter last night, tweeting a snap of her handset looking sufficiently dazzling.

And after much lusting after a case for ourselves, we decided you guys probably want some sparkle in your lives too.

So we’ve teamed up with Sophie Mai’s Delights, who made Amy and Jessica Wright‘s phone cases, and are giving YOU the chance to win your very own bit of bling.

We’re giving away…

First prize…
One fully covered crystal phone case.

2x second runners up….
A ‘Barbie’ crystal phone cases just like Amy’s.

10x third runners up…
A pink or AB crystal compact mirror.

All you have to do to be in with a chance of winning is send @OK_magazine a tweet telling us why you want to win and include the tag #glitterME. We’ll pick our winners after 10am on Monday and announce them to the world!

Entries must be received before 10am on Monday 5th March, 2012.

And if you’re not lucky enough to win this time, check out all of Sophie Mai’s products at www.SophieMaisDelights.co.uk.

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Amy Childs has given us another after showing off her amaze figure as she launches the exclusive Bra Queen range of lingerie for Tesco.

The former TOWIE beauty can be seen in the snaps, looking gorgeous, wearing pieces included pink, rose and grey lingerie.

The range starts at £7 (yes, you heard right) and features catwalk inspired items created by Ultimo founder Michelle Mone for the supermarket chain.

[Also see: Amy Childs takes to Twitter to dismiss rumours she will return to TOWIE]

Speaking about the collection, ahead pf Valentine’s Day, Amy says: “BRA QUEEN has a different design for every girl’s taste – whether you like girly, classic, bold, plain or sexy lingerie.

“So you can pick the perfect present that she will love and score lots of extra brownie points.”

OR we can buy some ourselves and save the wait? *rushes to shop*

Bra Queen by Michelle Mone OBE is available at www.clothingattesco.com and Tesco stores nationwide.

[Also see: Tulisa Contostavlos leaves LA salon looking fab]

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