Wowing the paps at her launch this morning, Amy Childs stepped out in a floor-skimming purple sequinned gown that hugged her curves, teaming her look with a chic bun.
Lounging on a furry sofa (with cushions that matched her frock, no less), the Essex star posed up a storm as she showed off her new venture.
The fragrance, which claims to have “a floral heart of lotus” – which sounds impressive, even if we don’t quite understand what that means – comes in typically glam packaging too, looking like a purple disco ball.
Speaking about her newest product, Amy herself revealed: “I couldn’t be happier with my very first fragrance called Amy Childs.
|ABOVE: Amy Childs has released her first-ever perfume in her name|
“It’s absolutely perfect and smells gorgeous – it’s taken me a long time to get the scent and design just right and I am so pleased with the end result!”
And we’re sure her new man, David Peters – who recently whisked her off for a romantic getaway in Las Vegas – will be proud of her perfume too, judging by the sizzling frock she wore for the photocall today.
|ABOVE: Amy Childs’ new scent is hot on the heels of a perfume launch by the TOWIE stars|
Interestingly, Amy’s perfume is hot on the heels of the TOWIE fragrance – which was released last month.
Sam Faiers and Arg were snapped promoting the scent, which comes in two versions for men and women.
Amy Childs’ debut fragrance lands in stores, on August 18.